Crystallising beverage strategy through SWOT analysis and best-in-class benchmarking
Clear focus areas, business opportunities & continued trusted partnership
Strategy & Innovation
The brief
Understand the overall business performance and identify innovation and productivity opportunities for our client in Germany. The client had no written strategy before beginning the exercise, and NAD Innovation was effective in facilitating the conversion and bringing in new ideas.
How we helped
We had taken a sound strategy in a pragmatic and hugely practical way, using empirical know-how and a can-do attitude.
Using SWOT (Strengths, Weaknesses, Opportunities, Threats) approach, focusing on the total business (product and ingredients portfolio, COG, sales and production volumes, specifications, supply, customers engagement, product evaluation and fit to brands), we very quickly grasped the existing situation, gaps, and opportunities.
We provided pragmatic innovation and the renovation road map (new product segments, new products, new technologies, quality improvements, process optimisation) and substantiated them with the ‘opportunity-risk’ matrix.
Bridging art with science, we improved analytical and sensorial methods and tools to measure critical points and elevate them into a telling story.
The outcome
We were able to leave the client with:
- Strategy Foundation– A clear strategy that was based on NAD Innovation’s expertise, and SWOT, including best-in-class benchmarking.
- Rationale – Clear strategic pillars, including a summary statement and compelling reasoning and recommendations.
- A communication approach – The proposal was documented and summarised in a written presentation.
- Partnership – Reputation, trust and a continued partnership
NAD Innovation 